Wavefront · Case studies
Real numbers from real surf businesses.
We publish first-cohort results once each Wavefront client clears 90 days. Direct bookings, ROAS, organic ranking moves, AI-search citations. Watch this space.
First quarter clears in October.
Wavefront takes new engagements quarterly. Once each client clears 90 days of delivery, we publish a full breakdown: starting state, what we changed, what moved. First surf-vertical case studies land Q3 2026.
Apply for an auditWhat is measured
What we will publish.
Direct bookings lift
Baseline vs end-of-quarter direct booking count, broken out by source (Google, Meta, organic, AI-search).
Booking.com dependency drop
How much commission we shifted off OTAs into your bank account directly, without leaving Booking.com behind.
Organic ranking moves
Top 10 keyword positions before and after, with traffic estimates.
AI-search citations
Where ChatGPT, Claude, and Perplexity now cite the client when surfers ask about their region.