One subscription. Four levers. Built for surf businesses.
We run the same proven stack for every camp. No bespoke. No hourly nonsense. Same playbook, applied to your lineup.
Google Ads
Branded, non-branded, Performance Max for booking pages, retargeting. We bid on the surfer typing "Costa Rica beginner surf camp" at 11pm, not the one already on your site.
Meta Ads
Facebook and Instagram. Lookalikes built off your booking list. Video-first creative because surfers scroll past photos. Daily spend cap so you sleep.
SEO
Two long-form pieces a month per spot or region. Technical fixes. Internal linking into the 9,000+ spot pages already on SurfTrips. We are the surf authority site. You get to ride that.
AI-search visibility
When a surfer asks ChatGPT "best surf camp in Mentawais for intermediate", we make sure your camp is in the answer. Schema rollouts, comparison pages, citable content.
What is direct booking growth worth to your camp?
Plug in your numbers. We will show three honest scenarios and tell you which tier fits. Conservative scenarios sometimes show year-one loss. That is the point.
Built for these camps. Not for these.
Built for
- ›Surf camps doing $300k to $2M a year
- ›Charters from the Maldives boats to the Mentawais
- ›Boutique surf-town lodges and surf-yoga retreats
- ›Owners who already get 30-50% direct (DMs, website, repeat guests) and want more
- ›Operators who want a direct channel that matches what OTAs already send
Not for
- ·Anyone who needs hand-holding on weekly calls
- ·Camps under $200k revenue (Lite might pay back, Pro will not yet)
- ·Boutique hotels with no surf angle (the playbook is surf-specific)
- ·Anyone who wants pretty reports more than they want bookings
Three sizes. Cancel after the minimum.
USD per month. Subscription, not a retainer. No setup fees. No surprise invoices. The Triple Promise covers you on every tier.
One channel running. Track everything. See where it goes.
- One ad channel (Google or Meta)
- Ad spend up to $3k/mo included in management
- GA4 and Pixel tracking set up
- Custom dashboard
- Monthly reporting
- Featured listing on SurfTrips.co
Both ad channels. Long-form SEO. AI-search work. The full kit.
- Google and Meta Ads (up to $6k combined spend)
- Two long-form pieces a month
- AI-search spec for your web team to implement
- Improvements to your booking page
- Custom dashboard
- Monthly reporting + Loom walkthrough
- Featured tier on SurfTrips + nearby-spot link graph
Everything in Pro, scaled. For charters, lodges, and chains.
- Everything in Pro
- Ad spend up to $12k combined
- Four long-form pieces a month + link outreach
- Monthly programmatic comparison batch
- Hands-on account management
- Homepage feature on SurfTrips.co
- 24hr response SLA
The Triple Promise.
Three layers stacked. You take zero downside risk. We take all the delivery risk.
30-day money-back.
If you do not love how we work in your first 30 days, full refund. No questions, no forms.
Leading-indicator credit.
If impressions, clicks, or inquiries have not moved by month 3, month 4 is on us.
Pause anytime.
Cancel or pause with 30 days notice after the first month. No tricky exit clauses. Pick it up again later if you want.
Why the numbers work.
Built on real accounts.
The 4-lever playbook is proven on boutique hospitality accounts since 2024. Surf-vertical references published once first quarter clears delivery.
Same four levers, every camp.
Google Ads, Meta Ads, SEO, AI-search visibility. Run together they compound. We have run paid and organic on hospitality accounts for over a year. The mechanics translate. The wave-vocabulary is what we are dialling in with the surf vertical.
Direct guests come back. Channel guests rarely do.
Year one is the booking lift. Year two is the moat. Direct guests reorder, refer, and forgive minor hiccups. Channel guests forget your name. Most agencies sell year one. We build for year two compounding.