One monthly service for surf and coastal operators.
Four levers: ads, search visibility, tracking, and follow-up. Same playbook, applied to your operation.
Google Ads
Capture surfers already searching for your brand, destination, or trip type before they drift back to OTAs or Instagram.
Meta Ads
Keep strong trip offers in front of people who already checked you out, then bring them back to your own booking flow.
SEO
Fix the pages that help people find you before they default to Booking.com, brokers, or generic travel blogs.
AI-search visibility
Add the code and content that helps Google and ChatGPT understand who you are, where you operate, and who you suit.
What is direct booking growth worth?
Plug in rough numbers. The point is not a perfect forecast. It is seeing how few extra direct bookings are needed before the work starts to make sense.
Built for these operators. Not for these.
Built for
- ›Surf camps doing $300k to $2M a year
- ›Charter boats with open dates to fill
- ›Boutique coastal stays, surf lodges, and surf-yoga retreats
- ›Owners who already get 30-50% direct (DMs, website, repeat guests) and want more
- ›Operators who want a direct channel that matches what OTAs already send
Not for
- ·Anyone who needs hand-holding on weekly calls
- ·Camps under $200k revenue (Ads might pay back, Pro will not yet)
- ·Generic hotels with no surf, coastal, or retreat angle
- ·Anyone who wants pretty reports more than they want bookings
Start with the audit. Then pick the right level.
USD per month. Most operators should not choose blind. We review your open dates, current direct bookings, ad account, search visibility, and booking page first. If there is a fit, we recommend one clear tier.
For operators with one clear ad channel to fix.
- One ad channel, Google or Meta
- Ad spend up to $3k/mo included in management
- Tracking and dashboard set up
- Booking page review
- Monthly Loom report
- Good fit for smaller camps testing direct bookings
The main direct-booking system for serious operators.
- Google and Meta Ads
- Search visibility and AI-search fixes
- Booking page improvements
- Enquiry tracking and dashboard
- Monthly Loom report
- Best fit for operators doing $500k-$2M/yr
- Featured tier on SurfTrips.co
For premium charters, island resorts, and multi-property operators.
- Everything in Pro
- Ad spend up to $12k combined
- Four long-form pieces a month plus link outreach
- More hands-on account management
- Homepage feature on SurfTrips.co
- Best fit for $1M+ operators with real inventory gaps
- Small capacity
The Triple Promise.
Three layers stacked so the first step feels safe.
30-day money-back.
If you do not love how we work in your first 30 days, full refund. No questions, no forms.
Leading-indicator credit.
If impressions, clicks, or inquiries have not moved by month 3, month 4 is on us.
Pause anytime.
Cancel or pause with 30 days notice after the first month. No tricky exit clauses. Pick it up again later if you want.
Why the numbers work.
Built on real accounts.
The 4-lever playbook is proven on boutique hospitality accounts since 2024. Surf-vertical references published once first quarter clears delivery.
Same four levers, every camp.
Google Ads, Meta Ads, SEO, AI-search visibility. Run together they compound. We have run paid and organic on hospitality accounts for over a year. The mechanics translate. The wave-vocabulary is what we are dialling in with the surf vertical.
Direct guests come back. Channel guests rarely do.
Year one is the booking lift. Year two is the moat. Direct guests reorder, refer, and forgive minor hiccups. Channel guests forget your name. Most agencies sell year one. We build for year two compounding.